Mattel is partnering with OpenAI to design AI-powered products and experiences for the toymaker's brands, the two companies announced Thursday. Mattel will use ChatGPT Enterprise as part of its ...

Mattel, the toy company behind Barbie and Hot Wheels, is developing a feature film about the stereoscopic image device View-Master. The live-action movie will be developed with Sony Pictures and ...

Toy maker Mattel is apologizing after sending out a run of Wicked branded toys with a link to a porn website on the box. When Mattel learned about the problem, it pulled the dolls from retail shelves ...

Forbes contributors publish independent expert analyses and insights. Joan Verdon is a veteran retail reporter based in Northern New Jersey. Play-Doh Barbie, a Hasbro toy resulting from a rare ...

A growing number of adults are buying toys for themselves. Some have managed to cash in on their obsessions, building up lucrative followings of toy fans online. Toy companies including Mattel and the ...

Something wicked this way comes on the packaging of Mattel‘s “Wicked” dolls. There’s a website listed on the toy box, but instead of linking to the webpage for the movie adaptation of the Tony-winning ...