Multi-year extension comes at a time of major international expansion for WWE and solidifies Mattel (MAT)'s continued creation of WWE action figures, playsets, and more Mattel and WWE have partnered ...

Mattel will enter WWE‘s ring for another five years, with the world’s largest toymaker pinning down a new deal to become the wrestling company’s master toy licensee through 2019. Financial terms of ...

Click to share on X (Opens in new window) X Click to share on Facebook (Opens in new window) Facebook San Diego Comic-Con is making a comeback, and Mattel and WWE aren’t about to miss out on all the ...

WWE announced a business tag team with Mattel toys to extend their partnership with a multiyear extension through 2019. By Debbie Emery WWE Action Figure - P 2014 The WWE and Mattel Inc. announced a ...

When Logan Paul made his WWE debut in 2021, it was only a matter of time before he was immortalized the same way most WWE superstars are: with his own Mattel action figure. He's not getting anything ...

Mattel revealed a brand new line in its WWE action figure series at the Mattel & WWE Elite Squad fan panel at Comic-Con@Home on Thursday, and this time they gave fans the power to choose what figures ...

Women’s wrestling has undergone a major overhaul in WWE over the past couple of years. Women wrestlers have been rebranded from “Divas” to “Superstars,” major emphasis has been placed on women as ...

San Diego Comic-Con is right around the corner, and like ever year, Mattel has something very special planned for its WWE line. The Comic-Con exclusive collectibles this year celebrate the 1989 ...

Kevin Smith, Dolph Lundgren and toy designers will be in the spotlight — and yes, there will still be plenty of exclusive collectibles. By Borys Kit Senior Film Writer Mattel is one of the companies ...

Move over GLOW, the superstars of WWE are here. For the first time ever, kids will be able to play with female WWE Superstar dolls. WWE and Mattel are partnering on a girls’ product line they revealed ...

Mattel's new WWE female wrestler dolls are ready to fight the stigma that girls can't punch. The new line of dolls is a collaboration between Mattel and WWE, featuring 12 of WWE's top female ...