Multi-year extension comes at a time of major international expansion for WWE and solidifies Mattel (MAT)'s continued creation of WWE action figures, playsets, and more Mattel and WWE have partnered ...

WWE announced a business tag team with Mattel toys to extend their partnership with a multiyear extension through 2019. By Debbie Emery WWE Action Figure - P 2014 The WWE and Mattel Inc. announced a ...

Mattel will enter WWE‘s ring for another five years, with the world’s largest toymaker pinning down a new deal to become the wrestling company’s master toy licensee through 2019. Financial terms of ...

Women’s wrestling has undergone a major overhaul in WWE over the past couple of years. Women wrestlers have been rebranded from “Divas” to “Superstars,” major emphasis has been placed on women as ...

Click to share on X (Opens in new window) X Click to share on Facebook (Opens in new window) Facebook San Diego Comic-Con is making a comeback, and Mattel and WWE aren’t about to miss out on all the ...

"WWE and Mattel, Inc. today announced a multi-year extension of their global master toy licensing agreement. The extended partnership includes exclusive rights around Action Figures, Action Figure ...

Mattel Inc. and WWE announced today a multi-year extension of their global master toy licensing agreement through 2019. Mattel and WWE have been working together since 2009. WWE action figures rank as ...

Move over GLOW, the superstars of WWE are here. For the first time ever, kids will be able to play with female WWE Superstar dolls. WWE and Mattel are partnering on a girls’ product line they revealed ...

Mattel and WWE are launching a product line to leverage the popularity of WWE’s female Superstars and give its sizable girl fan base a new way to connect with their favorite brands. The line features ...