Multi-year extension comes at a time of major international expansion for WWE and solidifies Mattel (MAT)'s continued creation of WWE action figures, playsets, and more Mattel and WWE have partnered ...

WWE announced a business tag team with Mattel toys to extend their partnership with a multiyear extension through 2019. By Debbie Emery WWE Action Figure - P 2014 The WWE and Mattel Inc. announced a ...

Mattel will enter WWE‘s ring for another five years, with the world’s largest toymaker pinning down a new deal to become the wrestling company’s master toy licensee through 2019. Financial terms of ...

Click to share on X (Opens in new window) X Click to share on Facebook (Opens in new window) Facebook San Diego Comic-Con is making a comeback, and Mattel and WWE aren’t about to miss out on all the ...

When Logan Paul made his WWE debut in 2021, it was only a matter of time before he was immortalized the same way most WWE superstars are: with his own Mattel action figure. He's not getting anything ...

Women’s wrestling has undergone a major overhaul in WWE over the past couple of years. Women wrestlers have been rebranded from “Divas” to “Superstars,” major emphasis has been placed on women as ...

Mattel's WWE line went retro last year, and collectors have loved every second of it. The initial 12 figures in the line had a healthy mix of old stars (Stone Cold Steve Austin, The Rock, Mankind, ...

Move over GLOW, the superstars of WWE are here. For the first time ever, kids will be able to play with female WWE Superstar dolls. WWE and Mattel are partnering on a girls’ product line they revealed ...