Forbes contributors publish independent expert analyses and insights. Joan Verdon is a veteran retail reporter based in Northern New Jersey. Mattel delivered new evidence in its second-quarter ...

Mattel Inc (NYSE:MAT) can add an unfortunate website error on the boxes of its "Wicked" dolls to the list of recent negative news. What Happened: In addition to the ...

Mattel is partnering with OpenAI to design AI-powered products and experiences for the toymaker's brands, the two companies announced Thursday. Mattel will use ChatGPT Enterprise as part of its ...

After Barington Capital advised toy maker to fix or sell off its 'American Girl' dolls brand, Ynon Kreiz told analysts after reporting his fourth quarter results: "We believe we have a very strong ...

In a partnership expansion, Mattel is debuting a new series of Roblox in-game experiences inspired by some of its toy brands, the two companies announced Wednesday. Mattel and Roblox on Friday will ...

Mattel (NASDAQ:MAT) is a prime example of a consumer products company that is leveraging artificial intelligence in innovative ways to improve its business. The toy giant is using AI to design toys ...

Toy-making giant Mattel Inc. is developing plans that could bring the first retractable-roof water park to Orlando, along ...

A reality TV producer accused the toy giant of breach of contract and fraud but a jury rejected his bid for more than $46 million in lost profits. By Winston Cho Mattel didn’t steal the idea for ...

Mattel shares surged more than 15% after the toy giant said it’s weighing price increases for Barbie and other iconic brands because of President Trump’s tariffs on Chinese goods. The El Segundo, ...

Mattel, the toy company behind Barbie and Hot Wheels, is developing a feature film about the stereoscopic image device View-Master. The live-action movie will be developed with Sony Pictures and ...