In early March, it was leaked that Google Ads will be rolling out channel reporting for Performance Max campaigns. Well, now it is official, Google said they are introducing "‭new‬‭ channel-level‬‭ ...

Google appears to be testing channel reporting functionality for Performance Max campaigns, potentially addressing a major advertiser criticism of the automated campaign type. Driving the news: Why we ...

If you purchase an independently reviewed product or service through a link on our website, Variety may receive an affiliate commission. Streamers hear your disgruntled cries over your growing list of ...

Google adds Waze ads to Performance Max for store goals in the U.S. and rolls out channel performance reporting, with search partner reporting coming soon. Waze ads are now available in PMax for store ...

The first weekend in March means the NASCAR season is full speed ahead. Sunday, NASCAR's best are just outside of Austin at the Circuit of The Americas for the first road course race of the season.

New asset and channel reporting improvements are rolling out to Google Ads Performance Max. This update should make it easier to optimize budgets, identify underperforming elements, and maximize ROI ...

Back in May, Google said it will be giving advertisers more visibility into the search partner network with channel reporting for Performance Max campaigns. Well, now some are seeing it live in their ...

Netflix pays for sports because tens of millions of their subscribers want them to. Cable was bloated because it was all or nothing every channel owning company wanted all their channels in the bundle ...