Priceline has announced its top 10 best-selling makeup buys of the year, including one brand that dominated the list and four product newcomers. Maybelline New York had a whopping six beauty buys in ...

What: An easy new way to create full, natural looking brows. Who: Maybelline was founded by Thomas Lyle Williams in 1915 when he saw his sister applying coal dust to her eyelashes with Vaseline.

The Something Beautiful singer is now Maybelline's global brand ambassador. She told us what the brand's legacy means to her, ...

CALLING all beauty fans, Maybelline’s Sky Mascara is half price this Black Friday. Shoppers can get their hands on ‘The Trendsetter Make Up Kit’ for half price, which includes the iconic mascara.

Origins: Lash-darkening products have been part of the feminine make-up arsenal for thousands of years, but it took the primping sister of a entrepreneurial brother to bring mascara to market in ...

The definition of nostalgia has evolved throughout the centuries, but today most people can describe it as this: a sentimental yearning for home. For some, home smells like their grandmother's Sunday ...