What: An easy new way to create full, natural looking brows. Who: Maybelline was founded by Thomas Lyle Williams in 1915 when he saw his sister applying coal dust to her eyelashes with Vaseline.

The Something Beautiful singer is now Maybelline's global brand ambassador. She told us what the brand's legacy means to her, ...

Priceline has announced its top 10 best-selling makeup buys of the year, including one brand that dominated the list and four product newcomers. Maybelline New York had a whopping six beauty buys in ...

From viral dance routines to mob wife fashion and the thirst for Stanley water cups, TikTok has become the go-to breeding ground for the latest trends. In particular, the social media platform’s ...

Black mascara, your days are numbered. We’re calling it - coloured mascaras are making a comeback for 2024. The makeup trend was a staple of the 80s and 90s, and after last year’s clean girl aesthetic ...

Women's Health may earn commission from the links on this page, but we only feature products we believe in. Why Trust Us? I’m probably biased, but I feel like Indian women are often renowned for their ...

All products and services featured are independently chosen by editors. However, StyleCaster may receive a commission on orders placed through its retail links, and the retailer may receive certain ...

Origins: Lash-darkening products have been part of the feminine make-up arsenal for thousands of years, but it took the primping sister of a entrepreneurial brother to bring mascara to market in ...

CALLING all beauty fans, Maybelline’s Sky Mascara is half price this Black Friday. Shoppers can get their hands on ‘The Trendsetter Make Up Kit’ for half price ...