From viral dance routines to mob wife fashion and the thirst for Stanley water cups, TikTok has become the go-to breeding ground for the latest trends. In particular, the social media platform’s ...

Black mascara, your days are numbered. We’re calling it - coloured mascaras are making a comeback for 2024. The makeup trend was a staple of the 80s and 90s, and after last year’s clean girl aesthetic ...

Priceline has announced its top 10 best-selling makeup buys of the year, including one brand that dominated the list and four product newcomers. Maybelline New York had a whopping six beauty buys in ...

L'Oréal’s Maybelline New York is enlisting its first-ever digital avatar, named May, for a campaign surrounding the launch of its new Falsies Surreal Extensions Mascara, according to a press release.

Women's Health may earn commission from the links on this page, but we only feature products we believe in. Why Trust Us? I’m probably biased, but I feel like Indian women are often renowned for their ...

Being nearly 50 years old hasn't stopped the cult pink and green tube from selling like hot cakes IF anything’s essential in every girls’ make-up bag, it’s the latest lash-lengthening mascara – but ...