From viral dance routines to mob wife fashion and the thirst for Stanley water cups, TikTok has become the go-to breeding ground for the latest trends. In particular, the social media platform’s ...

Priceline has announced its top 10 best-selling makeup buys of the year, including one brand that dominated the list and four product newcomers. Maybelline New York had a whopping six beauty buys in ...

TikTok has proven a one-stop shop for literally everything you could ever be interested in. Between dance tutorials, fashion advice, and every detail imaginable about the Olivia Rodrigo, Sabrina ...

Black mascara, your days are numbered. We’re calling it - coloured mascaras are making a comeback for 2024. The makeup trend was a staple of the 80s and 90s, and after last year’s clean girl aesthetic ...

L'Oréal’s Maybelline New York is enlisting its first-ever digital avatar, named May, for a campaign surrounding the launch of its new Falsies Surreal Extensions Mascara, according to a press release.

Being nearly 50 years old hasn't stopped the cult pink and green tube from selling like hot cakes IF anything’s essential in every girls’ make-up bag, it’s the latest lash-lengthening mascara – but ...

In this video, An Knook presents a soft everyday eye look suitable for work, school, or any occasion. The makeup tutorial features affordable, drugstore products, including the Primark PS Pro Orange ...