L'Oréal’s Maybelline New York is enlisting its first-ever digital avatar, named May, for a campaign surrounding the launch of its new Falsies Surreal Extensions Mascara, according to a press release.

Bethenny Frankel at the "It Ends With Us" New York Premiere at AMC Lincoln Square Theater on August 06, 2024 in New York City. (Photo by John Nacion/Variety via Getty Images) The three-in-one brow ...

A relaunch of the iconic tagline that debuted in 1991 is part of the L’Oréal-owned brand’s marketing to Gen Z. L’Oréal-owned Maybelline joins a growing list of marketers that are dipping into the ...

Maybelline New York, the world’s leading cosmetics brand, is thrilled to announce the return of the iconic, pop culture phenomenon, “Maybe It’s Maybelline,” with a modern spin on the unforgettable ...

My eyebrows (specifically my left one) are the one area on my face that has caused me the greatest insecurity after a childhood chicken pox scar left a permanent, sparse patch toward the tail end of ...