It’s not every day that a beauty product goes viral and it’s actually affordable. But a drugstore find that performs as well as its luxury alternatives? Count me in. When I saw everyone on my TikTok ...

Priceline has announced its top 10 best-selling makeup buys of the year, including one brand that dominated the list and four product newcomers. Maybelline New York had a whopping six beauty buys in ...

Go bold with a nostalgic beauty choice seen on Drew Barrymore, Rihanna and Cara Delevingne. By Natalie Alcala If you purchase an independently reviewed product or service through a link on our website ...

What: An easy new way to create full, natural looking brows. Who: Maybelline was founded by Thomas Lyle Williams in 1915 when he saw his sister applying coal dust to her eyelashes with Vaseline.

Origins: Lash-darkening products have been part of the feminine make-up arsenal for thousands of years, but it took the primping sister of a entrepreneurial brother to bring mascara to market in ...