What: An eyeliner that will last you all day, all night, and beyond. Who: Maybelline was founded by Thomas Lyle Williams in 1915 when he saw his sister applying coal dust to her eyelashes with ...

Sparse eyebrows, consider this our final farewell. While many people have splurged on microblading, others have stuck it out with our beloved brow pencils in the hope that one day they may magically ...

Things just got real. A drugstore favorite brand just dropped something that's actually "swimming on the first date approved," if that's actually a real thing. A game-changer for anyone on the market ...

Two years ago, when I tried microblading for the first time, I was surprised by how much it hurt. The semi-permanent tattoo process etches hairlike strokes of ink into the brows: My aesthetician ...

The beauty world offers up all types of eyebrow pencils — from soft kohl pencils, to gel pots, to powder pans — but Maybelline is bringing a new format onto shelves, and it might just be the most ...

What: An easy new way to create full, natural looking brows. Who: Maybelline was founded by Thomas Lyle Williams in 1915 when he saw his sister applying coal dust to her eyelashes with Vaseline.