McDonald's is trying to make fast food more futuristic. Credit: Alex Tai/SOPA Images/LightRocket via Getty Images If you thought we had perfected fast food ordering, think again. McDonald's is going ...

McDonald’s is ending its AI order-taking technology at the drive-thru. The fast-food giant partnered with IBM to pilot the innovation. Although the current experiment is ending, McDonald’s said it’s ...

BTIG analyst Peter Saleh recently conducted a round of checks with McDonald’s franchisees. Among the findings was a 24-store test of drive-thru voice ordering in Illinois. Operators shared with Saleh ...

When McDonald's spent over $300 million on big-data-crunching startup Dynamic Yield earlier this year, the move came as something of a surprise. The follow-up should not. Today the Golden Arches ...

It might not be long before you can place a McDonald’s drive-through order by talking to a machine. The burger chain announced Tuesday that it is acquiring a Bay Area voice-recognition startup called ...

Lower-income customers aren’t finding much value in the menu at McDonald’s these days. Traffic dropped “nearly double digits” industry-wide among this demographic, chief executive Christopher ...

Some lower-income Americans are rejecting McDonald’s and opting to cook at home instead, the fast food chain’s chief financial officer said at an investor conference on Wednesday. “It’s a challenging ...

Lower-income customers aren’t finding much value in the menu at McDonald’s these days. The fast-food behemoth saw traffic among the cohort drop “nearly double digits” in its latest quarter, chief ...