The next version of the IAB Tech Lab’s open-measurement SDK (1.3) debuted on Tuesday, with support for in-app audio, more granular brand safety controls and a fix for impression counting discrepancies ...

For mobile marketers, achieving Nirvana means that every mobile app session can be accurately tracked and measured at the ad server level, while marketers also gain access to viewability data for ...

San Francisco – December 7, 2017 – Smaato, the leading global real-time advertising platform for mobile publishers and app developers, today announced two initiatives for enhanced in-app viewability ...

NEW YORK--(BUSINESS WIRE)--The IAB Technology Laboratory today released its Open Measurement Software Development Kit (OM SDK), a set of tools designed to seamlessly facilitate third-party viewability ...

With the acquisition, Adjust provides AppLovin with a set of strategic SaaS mobile marketing solutions that expands the suite of innovative software tools for mobile app developers to grow their ...

Your smartphone can not only serve you as a digital ruler, but it can also help you measure various other things. Smartphones are very powerful tools, especially if you pair them up with good apps. In ...

Google updates iOS App Install campaigns with new ad formats, smarter bidding, and privacy-first measurement. Here’s what it means and how marketers can adapt. Google introduced new creative formats ...

Google Analytics 4 has unveiled eight new features to improve app campaign measurement and performance. The additional AI-powered insights have been set up to give marketers a better understanding of ...

Join the event trusted by enterprise leaders for nearly two decades. VB Transform brings together the people building real enterprise AI strategy. Learn more Ad fraud is on everyone’s lips these days.

Mobile app usage is exploding but the lack of reliable app measurement, particularly for understanding what app audiences look like, could throw a wrench into the mobile ad spending machine. Mobile ...

Mobile apps are now at the center of the consumer relationship. They’re where customers browse, buy, stream, check balances and redeem loyalty rewards. However, app measurement remains one of the ...