The next version of the IAB Tech Lab’s open-measurement SDK (1.3) debuted on Tuesday, with support for in-app audio, more granular brand safety controls and a fix for impression counting discrepancies ...

Trusted by over 15,000 brands and counting, including some of the biggest names such as TikTok, Netflix, Pepsi, and Lululemon ...

For mobile marketers, achieving Nirvana means that every mobile app session can be accurately tracked and measured at the ad server level, while marketers also gain access to viewability data for ...

Google updates iOS App Install campaigns with new ad formats, smarter bidding, and privacy-first measurement. Here’s what it means and how marketers can adapt. Google introduced new creative formats ...

NEW YORK--(BUSINESS WIRE)--The IAB Technology Laboratory today released its Open Measurement Software Development Kit (OM SDK), a set of tools designed to seamlessly facilitate third-party viewability ...

With the acquisition, Adjust provides AppLovin with a set of strategic SaaS mobile marketing solutions that expands the suite of innovative software tools for mobile app developers to grow their ...

Almost all social gaming apps and most interactive non-gaming social apps in China and throughout the world use flash technologies, meaning the whole social app is in one stand-alone flash file or a ...

The non-profit IAB Tech Lab released its Open Measurement Software Development Kit (OM SDK) so that third parties can track and verify viewability of in-app ads without using multiple measurement ...

Your smartphone can not only serve you as a digital ruler, but it can also help you measure various other things. Smartphones are very powerful tools, especially if you pair them up with good apps. In ...

Mobile apps are now at the center of the consumer relationship. They’re where customers browse, buy, stream, check balances and redeem loyalty rewards. However, app measurement remains one of the ...

Back at WWDC, Apple announced it was giving every iPhone a ruler in the form of an AR app called Measure. Now Google is firing back with an app also called Measure. Actually Google technically beat ...