Google Analytics 4 has unveiled eight features to improve app campaign measurement and performance, giving marketers through artificial intelligence (AI) a better understanding of how users behave ...

Mobile apps are now at the center of the consumer relationship. They’re where customers browse, buy, stream, check balances and redeem loyalty rewards. However, app measurement remains one of the ...

From AR-powered rulers to GPS-based land survey tools, these 8 best measuring apps for iPhone and Android let you measure length, height, area, and even perimeters on the go. Accurate, versatile, and ...

IAB Technology Laboratory certified 17 companies for correctly using its Open Measurement Software Development Kit (OM SDK) to track mobile in-app advertising. The OM SDK is a set of software tools ...

Google updates iOS App Install campaigns with new ad formats, smarter bidding, and privacy-first measurement. Here’s what it means and how marketers can adapt. Google introduced new creative formats ...

Smartphones today can do anything you can imagine, apart from just voice calls and text messages. Amidst the sea of things they can perform, smartphones can also measure the length of any object.