Biology has always been an unruly science. Cells divide when they want to. Genes switch on and off like temperamental lights.

Few would argue with Peter Drucker’s famous line that “if you can measure it, you can manage it”. In programmatic, however, things aren’t proving so simple. While campaigns are certainly being ...

Artificial Analysis overhauls its AI Intelligence Index, replacing saturated benchmarks with real-world tests measuring ...

Facebook isn't the only one with a measurement problem (though it may well be the most publicized.) The problem exists across apps everywhere — and before you jump to conclusions, remember this.

Gao (Synthese, 2017. https://doi.org/10.1007/s11229-017-1476-y) presents a new mentalistic reformulation of the well-known measurement problem affecting the standard ...

In order to solve a problem, we need to realise that it exists, we need to appreciate its importance and we need a solution. This is only too evident to clinicians treating a symptomless risk factor ...

Retail media networks (RMNs) are rapidly growing, with advertisers investing billions of dollars into these platforms each year to consumers across the funnel. As retail media matures beyond search to ...

You wouldn’t let a sports team umpire their own games, so why is this now happening in media and marketing, and particularly within holding companies, argues Prophet CEO Jordan-Taylor Bartels? There’s ...

Quantum mechanics is a probabilistic theory that does not describe individual events. Yet when we perform a single measurement, we find a well-defined outcome. This apparent contradiction, known as ...