Marketing measurement has been perplexing advertisers since the dawn of digital. It’s been almost 30 years since the first online ad – a static banner for AT&T that appeared on HotWired.com back in ...

P&R Measurement is set to unveil AI-empowered precision solutions and interactive innovations at CES 2025, showcasing its vision to empower global innovators and drive the future of intelligent ...

Smarter measurement supports more efficient, safer and more sustainable operations, extending service life and enhancing uptime, whatever the industry sector. Behind the scenes, it is also helping to ...

With system efficiencies continually improving and environmental requirements becoming more stringent, subcooling and superheat measurements have become more and more important. They are the truest ...

DV will integrate customer journey insights, advanced attribution, performance analytics, and AI-powered activation into a unified platform to drive better outcomes. The transaction also expands DV’s ...

NEW YORK--(BUSINESS WIRE)--One Equity Partners (“OEP”), a middle market private equity firm, has completed the acquisition of TechnipFMC’s Measurement Solutions business (“the Business”), from ...

TechnipFMC plc FTI, an oilfield service provider, announced plans to sell its Measurement Solutions business to One Equity Partners in a deal worth $205 million cash. The agreement is pending ...

The Coalition for Innovative Media Measurement (CIMM) has released a study – conducted by industry measurement executives ...

NEWCASTLE & HOUSTON--(BUSINESS WIRE)-- TechnipFMC plc (NYSE: FTI) (the “Company” or “TechnipFMC”) today announced an agreement to sell the Company’s Measurement Solutions business to One Equity ...

(MENAFN- PR Newswire) With its deep expertise in the measurement and control industry, P&R Measurement is poised to unveil its enhanced brand vision: "Empowering everyone to be an innovator." At CES, ...