The purpose of tracking and monitoring software engineering metrics is to assess the current product or process performance, enhance it, and anticipate the quality after the software development ...

CMOs face pressure to link ad spend with business results, but legacy measurement tools lack trust. Leading firms use AI-powered solutions, combining Marketing Mix Models (MMMs), incrementality ...

A new report launched today by the Institution of Mechanical Engineers (IMechE) and the National Physical Laboratory (NPL) emphasizes the critical role of measurement in engineering. As engineers ...

How innovations in visibility, usability, and smart sensing are changing who uses tools—and how. For centuries, measurement tools have been essential to architecture, engineering, construction, real ...

Aiming to raise professional standards across the industry, the CEDIA RP32 Workshop takes place on February 2 from 9am-6pm.