In my previous blog post, I noted that reliability and validity are two essential properties of psychological measurement. Measures of intelligence, personality, vocational interests, and so forth ...

In my previous blog post, I noted that reliability and validity are two essential properties of psychological measurement. Measures of intelligence, personality, vocational interests, and so forth ...

The validity of two lifestyle typologies, SRI's Values and Lifestyles system and the Lastovicka et al. Drinking-Driving typology, are examined empirically. Each typology is measured by three methods.

The field of marketing uses many statistically different methods for assessing discriminant validity. However, the discipline lacks an underlying standard as to which method(s) provides the most ...