NEW YORK—As the TV industry grapples with the measurement problems that have been produced by rapid changes in the way people watch programming, the Coalition for Innovative Media Measurement (CIMM) ...

Retail marketing is moving through a period of realignment. Privacy expectations, rapid AI adoption, and the demand for ...

With electronics increasingly facing the challenges of high speed and more complex designs, test and measurement vendors an avalanche of test data to process. In response, they are increasingly ...

New report analyzes global marketing spend shifts, industry signals, and measurement priorities shaping marketing ...

NEW YORK--(BUSINESS WIRE)--VideoAmp, a media measurement company revolutionizing advertising, today unveiled its big data and technology engine, VALID (VideoAmp Linked Identity & Data). VALID uses ...

How do you measure the environmental impact of a product? Is it simply how long it exists before it decomposes or how much energy it takes to produce it? Who is responsible for that impact: the one ...

NEW YORK—Nielsen has announced that LiveRamp is now interoperable with Nielsen to power Big Data + Panel advanced audience planning and measurement in Nielsen ONE. Mike Bregman, chief activation ...

Accenture (NYSE: ACN) has invested, through Accenture Ventures, in Alembic, a leading AI-powered causal marketing intelligence platform that can determine which marketing campaigns deliver a return on ...

“Advertisers are raising the bar for both accountability and innovation,” said Rita Ferro, president of global advertising at ...