How News Influencers Are Reshaping Media
News influencers are reshaping media by providing real-time updates, building trust, and engaging younger audiences, ...
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Navigating media’s complexity with audience planning
But with audiences spreading their time across linear TV, CTV, radio, smartphones, tablets and computers, how can advertisers ...
Sunday's Super Bowl audience on Fox sets record, network says
A record 126 million U.S. viewers watched the Philadelphia Eagles crush the Kansas City Chiefs in the Super Bowl on Sunday, ...
Can’t Decide Which Media Outlets to Work With? Eight Questions to Consider
Relationships are forged over common ground: shared interests, shared values, shared perspectives. Which media outlets share clear common ground with your brand? Now, can you help steer the ...
Politico co-founder says liberal media have reached a low point: ‘Never been weaker in my lifetime’
Politico co-founder Jim VandeHei said in an interview published Tuesday that the liberal media has reached a low point in ...
Super Bowl LIX media preview: Tom Brady, record audience, Terry Bradshaw’s future and more
From Brady to the future of pregame shows to predicting the ratings, The Athletic's media columnists analyze the big game.
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Why Diverse Data Is As Critical As Diverse Media For Multicultural Audiences
Not all data is created equal. Many programmatic campaigns rely on datasets that fail to capture the complexities of multicultural consumers.
Collective Audience Begins Next Phase of Global Expansion With Launch of Collective Audience Europe
New Division Empowers European Advertisers and Publishers with Cutting-Edge Tools and Data Technology to Thrive in the New Open Web NEW YORK, NY ...
Collective Audience launches Collective Audience Europe
Collective Audience (CAUD) has launched Collective Audience Europe, a new division focused on serving media partners, publishers, advertisers ...