Apple has unveiled its annual Chinese New Year film, ‘Glad I Met You,’ directed by filmmaker Bai Xue and brought to life via TBWAMedia Arts Lab, Shanghai. The short film combines live action with stop ...

In this exclusive interview, TBWAMedia Arts Lab's leaders reveal the secrets to their decades-long relationship with the $3 trillion brand. Apple and Harry Styles echo iconic iPod ads with a bright ...

TBWA\Media Arts Lab (MAL), Apple’s global creative agency, has promoted Matt Paterno and Parker Adame to group creative directors. Their expanded responsibilities include overseeing various teams and ...

Nick Ciffone has been appointed executive creative director, TBWA\Media Arts Lab, the agency dedicated to Apple. Based in Los Angeles, he reports to global chief creative officer Brent Anderson. Prior ...