Opinions expressed by Entrepreneur contributors are their own. In today’s world, data is everything. A data analyst for Centogene once said, “Data is information, and information is power.” When it ...

Heather Kelly is the CEO of Next PR, an award-winning, full-service public relations firm with offices across the U.S. For most of my career, public relations has been synonymous with media relations.

The rapid digitalization of media is continuing to revolutionize the public relations (PR) industry. We are currently experiencing an accelerated transformation to a “digital society,” and that is ...

Staying ahead of the media relations curve is strategic and necessary for effective communication. Business Wire’s Media Relations Team has meticulously observed trends throughout 2023 that have made ...

Beth Huffman, left, and Dave Poston, right, of Poston Communications. Courtesy photos In today’s crowded media landscape, making a story stand out isn’t just about having a compelling angle—it’s about ...

Establishing a well-known brand can be challenging, particularly when competing for visibility in today’s marketplace. Most entrepreneurs struggle to differentiate themselves and attract their target ...

The State of B2B Public Relations from Demand Metric and Convey Communications takes a look at how PR teams and agencies are playing a more strategic role in organizations. The State of B2B Public ...