Opinions expressed by Entrepreneur contributors are their own. In today’s world, data is everything. A data analyst for Centogene once said, “Data is information, and information is power.” When it ...

Heather Kelly is the CEO of Next PR, an award-winning, full-service public relations firm with offices across the U.S. For most of my career, public relations has been synonymous with media relations.

Staying ahead of the media relations curve is strategic and necessary for effective communication. Business Wire’s Media Relations Team has meticulously observed trends throughout 2023 that have made ...

Beth Huffman, left, and Dave Poston, right, of Poston Communications. Courtesy photos In today’s crowded media landscape, making a story stand out isn’t just about having a compelling angle—it’s about ...

Establishing a well-known brand can be challenging, particularly when competing for visibility in today’s marketplace. Most entrepreneurs struggle to differentiate themselves and attract their target ...

The State of B2B Public Relations from Demand Metric and Convey Communications takes a look at how PR teams and agencies are playing a more strategic role in organizations. The State of B2B Public ...

Picture this: You see a commercial for a national dental group during the TV news. A few days later, you see a TV reporter interviewing a dentist from another dental group about oral health. Which one ...