Public relations extends beyond traditional media. In fact, you can—and should—use social media for your B2B brand's PR as well. Especially because there are 4.8 billion social media users worldwide.

As generative AI and zero-click search reshape the way people discover brands online, traditional SEO tactics like keywords and backlinks are no longer enough to gain brand exposure and traffic.

Jenna Guarneri, Founder and CEO of JMG Public Relations, an award-winning PR firm for innovators and their mission-driven startup companies. Within every business organization lives an executive who ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Fast Company Executive ...

Staying ahead of the media relations curve is strategic and necessary for effective communication. Business Wire’s Media Relations Team has meticulously observed trends throughout 2023 that have made ...

Before working with either print or broadcast media ALWAYS feel comfortable contacting the Office of University Communications. We can help with talking points and/or interview tips and, when time ...

When you’re trying to make a name and a mark for yourself and your business, it’s really important to get on the media’s good side — and stay there. Stay in touch. Be assertive but not aggressive, ...

Natural disasters and global disruptions have become increasingly frequent in recent years, significantly impacting societies, economies, and business operations. From the devastating hurricanes that ...