For years, marketers looked to streaming and CTV as the next evolution of TV, promising broader reach and better targeting. But without deterministic data to connect real households, that promise ...

Spotify has finally joined the ranks of Tidal, Apple Music, and Deezer by offering lossless streaming, as long as you're subscribed to Spotify Premium. The lossless audio streaming feature isn't ...

The way audiences consume entertainment has changed massively over the last decade. Gone are the days when viewers were tethered to broadcast schedules or limited by physical media. Today the ...