A. Overview of hippocampal dynamics during movie watching. FMRI data from the hippocampus were measured at the voxel level, and low-dimensional subspaces for two types of novelty and memorability were ...

Every generation leaves behind images that shape memory. From temples and portraits to symbols layered with meaning, visuals ...

Dynamic mechanisms of engram maturation. During the allocation, engram allocation is primarily governed by enhancements in intrinsic neuronal excitability, driven primarily by increased ...

A new neuroscience study from QMS shows dynamic, contextually aligned digital outdoor content significantly boosts audience ...

Don't sweat forgetting names; it's normal! Your brain prioritizes what's important, and names often lack context, making them ...

The human working memory (WM) is the cognitive system responsible for the temporary storage and processing of information vital to task completion. In contrast, human long-term memory (LTM) is the ...

Several studies have indicated that forgotten memories may not be as irretrievable as once thought. Memory appears to be closely tied to the context in which it was encoded. Consequently, remembering ...

Long-term memory encoding gets a 20% boost in when brands align with real-time editorial content, according to a neuroscience ...

Digital outdoor media company QMS released the results of its latest neuroscience study, revealing the impact of dynamic ...