A. Overview of hippocampal dynamics during movie watching. FMRI data from the hippocampus were measured at the voxel level, and low-dimensional subspaces for two types of novelty and memorability were ...

Dynamic mechanisms of engram maturation. During the allocation, engram allocation is primarily governed by enhancements in intrinsic neuronal excitability, driven primarily by increased ...

Explore 5 classic eye-tracking experiments for memory studies. These foundational paradigms reveal how gaze behavior reflects encoding, retrieval, working ...

The human working memory (WM) is the cognitive system responsible for the temporary storage and processing of information vital to task completion. In contrast, human long-term memory (LTM) is the ...

Don't sweat forgetting names; it's normal! Your brain prioritizes what's important, and names often lack context, making them ...

Myth 1: Memory is too flawed and impermanent to be trustworthy. Fact: Extensive research supports the accuracy and dependability of long-term memories—for both personal experiences and experimental ...

Long-term memory encoding gets a 20% boost in when brands align with real-time editorial content, according to a neuroscience study by QMS. The study was based on a recent British & Irish Lions rugby ...