距离农历新年只剩几天，不少出海团队已进入“半休整”状态。但对于敏锐的广告主而言，此时正是抢跑新年流量、低成本验证策略的黄金窗口。你是否也正为两个老问题困扰：数据追踪不准导致优化乏力，以及传统广告位竞争激烈、成本居高不下？

At its inaugural LlamaCon AI developer conference on Tuesday, Meta announced an API for its Llama series of AI models: the Llama API. Available in limited preview, the Llama API lets developers ...

In an effort to give advertisers tools that help them focus on optimizing the most “valuable” conversions for their overall strategy, Meta is expanding its suite of ad products designed to streamline ...

Call Yahoo one of the converted. On Monday, Yahoo DSP launched a new Conversions API (CAPI) product, following in the footsteps of Meta and other platforms, such as Snap, TikTok and Pinterest, with ...