While many talk about the metaverse and build businesses around it, there has yet to be a standard agreement on what constitutes it. The popular view of the metaverse is a virtual reality and ...

Are you a print subscriber? Activate your account. By Garett Sloane - 45 min 36 sec ago By Parker Herren - 1 hour 5 min ago By Ad Age Studio 30 - 3 hours 3 min ago By Ad Age and Creativity Staff - 3 ...

To define what advertising might look like in the metaverse – and what the role of ad agencies might be within that – we need to first understand the two current states of play. You can read more ...

Are you a print subscriber? Activate your account. By Garett Sloane - 45 min 36 sec ago By Parker Herren - 1 hour 5 min ago By Ad Age Studio 30 - 3 hours 3 min ago By Ad Age and Creativity Staff - 3 ...

Although the gaming and ecommerce sectors have seen the most significant adoption of the metaverse technology in recent years, its use in other markets like digital marketing will explode in the ...

An advertising watchdog is warning companies that the industry's self-regulatory guidelines for ads to children apply in the nascent metaverse. The compliance warning, issued by the BBB National ...

Meta is betting big on AI, and some investors are having flashbacks to a previous high-profile spending spree.

Facebook parent Meta has invited ad agency execs to its first event to lay out its metaverse pitch. Meta has already pitched advertisers directly on establishing a presence in the metaverse. Ad execs ...

Well, technically it’s made by Meta, but it’s still Facebook–despite the company’s effort to make you think otherwise. That’s actually an important point, but we’ll come back to that in a minute. If ...

Miller Lite joins in, too. By Tiffany Hsu Real world or virtual world? Take your pick. Meta, the parent company of Facebook, set its Super Bowl ad in the metaverse. In the ad, an animatronic dog and ...

Brands are turning to ad agencies to make sense of marketing opportunities in the metaverse. Agencies are responding by assembling teams of digital, creative, and strategic talent. Insider profiled 24 ...