Miami Beach officials are once again turning to creative marketing — and heavy-handed restrictions — to keep spring break crowds away from South Beach. The city released a spoof of a reality TV show trailer depicting a group of spring breakers having a vacation from hell in Miami Beach.

Miami Beach is again cracking down on spring break activities after incidents of public intoxication, property damage and fights.

Miami Beach launched a new marketing campaign to warn tourists in March that "the city is not interested in being a spring break party destination."