In a rapidly evolving digital landscape, Indian consumers are redefining their approach to influencer marketing, favoring authentic connections and local relevance over sheer follower counts. This ...

New guide offers strategies for leveraging nano- and micro-influencers to drive ROI and brand trust in an increasingly crowded digital space AUSTIN, Texas, May 29, 2025 /PRNewswire/ -- Orange 142, a ...

Have you started your influence marketing strategy this year? It is quickly becoming the way to reach audiences, especially if you are struggling to make your social media efforts pay off. You see, ...

When the pandemic began to surge in the US in March, the influencer-marketing industry rapidly retreated, and as a result, many social-media stars saw brand deals canceled or postponed. The future of ...

A new report reveals Indian consumers now prefer micro-influencers over mega influencers, as trust in digital creators grows. With 61% viewing influencer content as credible, brands must focus on ...

Black Friday and Cyber Monday (BFCM) have always been the ultimate stress test for direct-to-consumer (DTC) brands. With consumer spending projected to tighten this year, marketers face a paradox: ...

In today s digital landscape, micro-influencers typically those with follower counts between 1,000 and 100,000 have become highly valuable to brands. Unlike celebrities or mega-influencers, ...

Graduate student Alexia Kadota-Browner (Medill ’24) initially started posting on YouTube as a junior in high school. Her goal was not to build a following or become an “influencer.” Rather, she said ...

Shopify president Harley Finkelstein said in an interview with CNBC that after going on a "side quest," the company — which represents 10% of all e-commerce sales in the U.S. — needed to focus on what ...