New report sustains need for multi-platform approach for brands, even as nano- and micro-influencers are emerging as the ...

Over the last decade, influencer marketing has evolved from a nascent, often misunderstood, concept into a cornerstone of modern brand strategy. Once dismissed as a fleeting and even fickle trend, it ...

Industry executives say it is a game of perception, with a combination of incentives and risk aversion being key factors for ...

Once upon a time, social media was ruled by mega-celebrities with millions of followers. But in 2025, the landscape has shifted. Today, it’s not just about numbers it’s about impact, relatability, and ...

I’ve worked in influencer marketing for over 10 years, and the most notable shift I've seen in the last few has been the rise of micro-influencers. Back in 2022, HubSpot’s research showed that ...

Celebrities endorsing products have long been a cornerstone of the marketing world, driven by the simple fact that people trust familiar faces. A well-known name attached to a product has historically ...

NEW YORK--(BUSINESS WIRE)--Emplifi, the leading customer engagement platform, today released its “2024 State of Influencer Marketing Report,” revealing key trends to help brands optimize their ...

Influencer marketing has gone from niche to mainstream, with brands increasingly shifting budgets from traditional ads to creator-led campaigns. Influencers build authentic connections with audiences, ...