The Microsoft Edge Team on Tuesday explained their work on an Ad Selection API to address the impending disuse of third-party cookies in browsers. The idea behind the Ad Selection API is to still ...

Microsoft Ads will begin to collect additional website data through its Universal Event Tracking Tag to power Insights from universal event tracking (UET). The dashboard for advertisers will begin ...

In the early days of digital advertising, it was pretty straightforward. Put in some keywords, set budgets and track your clicks and click-through rate. As ad platforms evolved to measure actual ...

Understanding how users engage with a website is essential for any business, especially when assessing the effectiveness of advertising efforts. To assist advertisers with this, Microsoft introduced ...

Microsoft Advertising remains the underappreciated gem in the digital advertising landscape. While Google Ads dominates search globally, Microsoft’s ad platform has quietly built a significant ...

Microsoft Chief Technology Officer Kevin Scott wants businesses to prioritize openness and simplicity, and believes the future will be built on artificial intelligence (AI) and the “agentic web” -- ...

As some of you have already heard, I accepted the role of Microsoft Ads Liaison in June of 2025. That means I will start sharing Microsoft-first strategies. It doesn’t mean: Giving preferential ...