Microsoft Advertising remains the underappreciated gem in the digital advertising landscape. While Google Ads dominates search globally, Microsoft’s ad platform has quietly built a significant ...

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DoubleVerify, a software platform to verify media quality, optimise ad performance, and prove campaign outcomes, has announced the expansion of its integration with Microsoft Advertising to include ...

Marketers are anticipating strong demand this festive season, propelled by the Union government’s GST rate cut and buoyant consumer sentiment. Discretionary spending is expected to rise, particularly ...