North Castle Partners has formed Mineral Fusion Natural Brands LLC, a platform company focused on the all-natural cosmetics, haircare and body care market. North Castle Partners, a private equity firm ...

Seaweed Bath Co., the ocean-inspired natural beauty brand, has acquired Andalou Naturals and Mineral Fusion from Australian conglomerate BWX Ltd. Terms of its first acquisition were not disclosed, but ...

NEW YORK--(BUSINESS WIRE)--Perfect Corp., the leading global beauty tech solutions provider and developer of the award-winning YouCam Makeup app, partners with natural beauty brand, Mineral Fusion, ...

A few years ago, the mineral makeup craze exploded. While traditional makeup absorbs into the skin, which can result in clogged pores and a cakey effect, mineral makeup uses micronized minerals, which ...

Perfect Corp. has teamed up with natural cosmetics company Mineral Fusion to roll out a virtual makeup testing tool in Whole Foods locations, the companies announced Monday. Mineral Fusion's virtual ...

Whole Foods Market is now offering shoppers a no-touch way to safely trial cosmetics products in-store through a virtual try-on experience with natural beauty brand Mineral Fusion. Mineral Fusion ...