Traditional mission statements focus on the company, not the customer. To create a more customer-centric organization, start with changing your mission statement by giving it an external focus. While ...

You likely have a company mission statement, a short declaration of your organization’s purpose. Tesla’s mission statement, for example, is “To accelerate the world’s transition to sustainable energy.

When did you realize you have the potential to be a leader? Was it when you organized a lunchroom protest in the fourth grade because your elementary school removed chocolate milk from the menu? It ...

Almost 30 years ago, I stood up with my fellow medical students at my medical school graduation and recited the Hippocratic Oath. While the words of this historic oath have been updated and modernized ...

Crafting clear mission and vision statements is critical to shaping company identity, motivating employees and guiding decision-making. A mission statement defines the current scope and purpose of the ...

Mission, vision, and value statements have become ubiquitous across the business landscape as leaders attempt to establish aims for their organizations and convey expectations about ethics and ...

Inclusivity is the difference between Augusta Health’s former mission statement and new mission statement. The Fishersville medical facility refreshed its mission statement to reflect the importance ...

In an attempt to reinforce its identity as the youngest military branch, the U.S. Space Force scrapped its original, lengthy mission statement in exchange for a snappy, nine-word phrase that’s still ...

More than three years after President Donald Trump signed the Space Force into existence as the sixth branch of the U.S. armed forces, the fledgling service is still figuring out the best way to ...