"It's extremely challenging for advertisers to even show an ad to potential users not to mention the possibility of conversion" "Think of producing ads for mobile games as a mash-up of knowing what ...

BALTIMORE--(BUSINESS WIRE)--Millennial Media, Inc. (NYSE: MM), the leading independent mobile ad marketplace, today released new mobile video and native ad units as part of its updated mobile app ...

Celtra, a provider of mobile display ad creation, serving and analytics, has launched a family of new Smart Video Ad Formats for all mobile devices. These formats use a new developed video technology ...

Google has introduced its next generation of display ads as it moves to keep pace with the growth of multi-screen viewing. In a blog post the internet giant outlined its thinking behind the update, ...

Major findings from the newly launched report include playable ads having the potential to deliver impression-to-install rates 16 times that of non-playable formats for emerging gaming apps and a 20% ...

Ivan Razmakhov, head of creative production at mobile marketing firm AdQuantum, discusses the science behind mobile advertising. Attention is the main currency in today's world – the precious resource ...

eBay is stepping up its mobile ad offering with the launch of a suite of native formats, which will in time be sold programmatically as it looks to explore “native programmatic at scale”, according to ...

Okay -- so they aren’t really kids. From the north end of fifty-something, they all look like kids to me. But the panel this week at OMMA Premium Display in LA on “Can Smaller Be Bigger? What Ad ...

Liz Morrell is a freelance business journalist and content creator with more than 20 years writing experience, including 15 in retail and associated sectors. She is a regular contributor to ...