PubMatic continues to up its mobile game, as the supply-side platform (SSP) on Monday announced its acquisition of Mocean Mobile, a mobile ad server for publishers. PubMatic can now directly offer its ...

Today, three and a half years after mobile ad network AdMob was founded by serial entrepreneur Omar Hamoui, the company is about to serve its 100 billionth ad. That’s 14 ad impressions for everyone on ...

Streaming video is advertisers’ shiny new toy. But tech companies that started in mobile display are optimistic about their prospects for sharing in those video budgets. Take PadSquad, which launched ...

Mojiva Inc joins the Mobile Marketing Association (MMA) as a global premium member. As part of the membership it will help educate media companies on selling mobile marketing. Mojiva Inc, parent ...

To succeed in advertising, you have to go where your customers are. In the United States, where 97% of the population owns a mobile device, mobile advertising allows advertisers to reach their ...

Accounting for 14% year-on-year growth in 2022 to a total of $336bn (~£263bn), mobile ad networks have gone from strength to strength. A critical, and growing, part of the ad tech ecosystem, we ...

Even as the tagging and tracking technologies for mobile ad platforms lag considerably behind those online, many performance marketers are embracing real-time bidding. International mobile ad server ...