Ads are a bigger part of mobile game revenues these days, and Unity is unveiling its playbook for mobile game advertisers to increase revenues in the holidays through ads. Unity said it surveyed 4,094 ...

Mobile game developers have a new opportunity to maximise their revenue potential thanks to BIGO Ads’ new collaboration with Unity LevelPlay. The company states that this collaboration unlocks ...

More than 35% of adults in the US intend to spend more time playing mobile games over the Christmas holiday, according to a new survey by Unity. Furthermore, roughly 15% said they "notice more in-game ...

Unity, meanwhile, is working through a major restructuring as it continues what Wedbush described as a successful turnaround. The company said it plans to cut roughly 25% of its workforce, marking one ...

Twenty-one mobile game companies with a total of at least 3.5 billion downloads wrote a letter to Unity saying its download-based price increase will destabilize the mobile game ecosystem. Azur Games, ...

Posts from this topic will be added to your daily email digest and your homepage feed. In protest, 19 companies have disabled Unity’s ad monetization in their games. In protest, 19 companies have ...

Median number of daily active users up 8% year-on-year, but paying users down 2% 62% of indies make and launch games within less than 12 months Large studios (300+ people) working on 44% mobile-only ...

Media and ad tech companies won’t rest until they’ve convinced advertisers that streaming is a good place for performance marketing. On Monday, Roku announced a new partnership with app monetization ...

To succeed in advertising, you have to go where your customers are. In the United States, where 97% of the population owns a mobile device, mobile advertising allows advertisers to reach their ...