Like all online businesses, the marketing industry is being radically changed by the creeping ubiquity of mobile devices. This shift to the smaller screen will inevitably have profound implications on ...

“Now Serving Mobile” is a column focused on the audience-buying opportunity in mobile advertising. AdExchanger.com asked Michael Nevins, Senior Partner at Breakpoint Digital, a digital consultancy, to ...

Borrowing from the title of the milestone presentation Mobile is Eating the World (given by mobile analyst and authority Benedict Evans at Andreessen Horowitz’s Tech Summit 2014) is the best way to ...

All location-based mobile advertising campaigns are not created equal and, for retailers, the nuances between data sources and surfaced promotions have several layers of intricacy. Mobile advertising ...

Looking back, it's obvious that it was the first domino to fall. At the end of 2016, once the number of people accessing the internet through their smartphones surpassed those using their desktops, ...

LONDON--(BUSINESS WIRE)--The mobile advertising market is expected to grow by USD 111.58 billion during 2021-2025, according to Technavio. The report offers a detailed analysis of the impact of the ...

You could fairly convincingly argue that mobile ad spending is the one absolutely key driver of consumer technology innovation and creation today. This year, mobile ad spending in the U.S. will grow ...

The Blackstone-backed adtech firm plans to raise up to $762 million as it looks to capitalize on investor appetite for AI-powered platforms. Liftoff Mobile, a California-based mobile app marketing ...

Mobile Advertising refers to advertising which is built specifically to appear on a mobile phone (or cell phone in the US). There are two primary types of mobile advertising – In-App or Web-Based. In ...

Big changes always seem to bring upheaval, fear, and hand-wringing. Such is the case with Google’s switch to mobile-first indexing. What does it really mean? How does it affect advertising and PPC ...