Looking back, it's obvious that it was the first domino to fall. At the end of 2016, once the number of people accessing the internet through their smartphones surpassed those using their desktops, ...

As consumers we do not always realize that our addiction to multiple devices is quickly altering long-established approaches to advertising, media planning and success measurement. As marketers, ...

All location-based mobile advertising campaigns are not created equal and, for retailers, the nuances between data sources and surfaced promotions have several layers of intricacy. Mobile advertising ...

Mobile landing pages must perform at their absolute best. Slow loading, clunky design, and poor user experience all drive down search rankings and conversions. So who’s doing it right — and what can ...

There are clear signs of prosperity whenever a system, a platform or a piece of technology has reached its maturity level. Mobile advertising is officially the fastest growing domain at the moment — ...

“Now Serving Mobile” is a column focused on the audience-buying opportunity in mobile advertising. AdExchanger.com asked Michael Nevins, Senior Partner at Breakpoint Digital, a digital consultancy, to ...

Mobile Advertising refers to advertising which is built specifically to appear on a mobile phone (or cell phone in the US). There are two primary types of mobile advertising – In-App or Web-Based. In ...

Note: This article is based on an excerpt from "A Complete Guide to Mobile Marketing for 2014." With over 75% growth in mobile advertising in 2013 (AdAge Mobile Fact Pack) mobile is no longer an ...

According to App Annie’s 2021 State of Mobile Report, mobile gaming grew 20% year over year in 2020 in both users and total consumer spend. But that jump has not yet translated to an increase in ...