Accounting for 14% year-on-year growth in 2022 to a total of $336bn (~£263bn), mobile ad networks have gone from strength to strength. A critical, and growing, part of the ad tech ecosystem, we ...

Advertising is a crucial component of user acquisition and monetisation, and is arguably one of the key factors setting mobile apart from other platforms, allowing games to generate revenue without ...

DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/aa27f6/online_and_mobile) has announced the addition of the "Online and ...

AppLovin's AI-driven AXON platform delivers superior ad targeting and monetization, creating a sustainable competitive advantage in mobile advertising, especially gaming. The company’s transition to a ...

Advertising in mobile apps reached $336 billion globally in 2022, according to Data.ai’s latest annual report on the state of app revenue. That’s up 14% from the app analytics provider’s estimate of ...

For the last few years, Google Ad Manager reseller networks have been one of the most profitable ad monetisation hacks in mobile advertising. By using one or more GAM resellers, mobile publishers ...

Opera Software has acquired Mobile Theory and 4th Screen Advertising in an effort to boost its push into the mobile advertising space, the Norwegian company said on Thursday. Biggest M&As in the tech ...

Mobile ads have become fairly commonplace on various platforms, particularly Android. Such ads are often used to create a revenue stream for free apps or as a way to create free versions of paid apps.

Mobile games have traditionally turned to programmatic advertising partners for their effectiveness in achieving scale. But as gaming markets become more competitive, an acquisition-at-all-costs ...

After buying out-of-home platform Vistar Media and geography-based, privacy-focused ad targeting firm Blis earlier this year, T-Mobile added new functions and brought in IPG Mediabrands in its latest ...

PanARMENIAN.Net - Browser maker Opera said late Wednesday, Feb 15, that it has acquired London-based 4th Screen Advertising and San Francisco-based Mobile Theory, two mobile advertising networks.