Boris Abaev is CEO of Bidease, an AdTech startup on a mission to bring fully transparent, value-driven advertising to the mobile world. The mobile marketing industry is undergoing a seismic ...

AppLovin Corporation APP has established itself as a dominant force in the mobile advertising landscape, largely due to the transformative capabilities of its advanced AI engine, Axon 2. Since its ...

Boris Abaev is CEO of Bidease, an AdTech startup on a mission to bring fully transparent, value-driven advertising to the mobile world. Each generation has a distinct set of values, preferences and ...

AppLovin's AI-driven AXON platform delivers superior ad targeting and monetization, creating a sustainable competitive advantage in mobile advertising, especially gaming. The company’s transition to a ...

T-Mobile US (TMUS) announced on Monday its agreement to acquire Vistar Media, a leading real-time outdoor advertising technology provider, for approximately $600 million in an all-cash transaction.

SAN FRANCISCO, CA, UNITED STATES, November 19, 2024 /EINPresswire.com/ -- Singular and Mobile Growth Association (MGA) have partnered to release the 2024 Quarterly ...

REDWOOD CITY, Calif.--(BUSINESS WIRE)--Moloco, the AI performance advertising company, today released new research on the growing disparity between mobile app advertising spend and consumer attention.

Many marketers believe the most valuable demographic on Facebook are millenials between 20 and 30. After all, they’re the most common users. But a recent Mobile Advertising Trends Report flies against ...

This article first appeared on GeeMee's own blog. Machine learning (ML) and artificial intelligence (AI) technologies have rapidly become the core driving forces behind in-app mobile advertising ...

AI coupled with local market dynamics are driving huge growth. Fintech is using smart localisation and crypto to reach help new markets engage. Regional clustering is a key driver of games growth in ...

Pixalate, a global market-leading ad fraud protection, privacy, and compliance analytics platform, released its Q2 2025 Global Made for Advertising (MFA) Benchmark Reports for CTV Apps, Mobile Apps, ...

Meta's Threads has surpassed X with 141.5 million daily mobile users compared to X's 125 million, marking the first time the ...