Boris Abaev is CEO of Bidease, an AdTech startup on a mission to bring fully transparent, value-driven advertising to the mobile world. The mobile marketing industry is undergoing a seismic ...

Mobile growth across the region is being reshaped by three key trends - mainstream AI apps, short-form drama and the untapped ...

StubHub is on the radar of a big-time analyst, just as mobile and digital ticketing trends heat up. Events and live ...

The adoption of programmatic advertising has emerged as a strong driver in the AdTech market. Businesses are increasingly using automation and real-time bidding platforms to streamline ad placements.

Many marketers believe the most valuable demographic on Facebook are millenials between 20 and 30. After all, they’re the most common users. But a recent Mobile Advertising Trends Report flies against ...

AppLovin Corporation APP has established itself as a dominant force in the mobile advertising landscape, largely due to the transformative capabilities of its advanced AI engine, Axon 2. Since its ...

New York Fashion Week might well be the talk of the town this week, but have you considered what mobile-advertising trends will emerge in autumn 2014? Below are five predictions for what advertisers ...

Data shows U.S. Latinos are a hyper connected demographic that prefer video and voice calls and are highly engaged with mobile educational and financial apps “Latinos represent more than 25% of our ...