The Blackstone-backed adtech firm plans to raise up to $762 million as it looks to capitalize on investor appetite for ...

AppLovin Corporation is a growth tech stock with strong financial performance and positive analyst ratings. The company provides mobile advertising solutions and AI technology to help businesses reach ...

REDWOOD CITY, Calif.--(BUSINESS WIRE)--Moloco, the AI performance advertising company, today released new research on the growing disparity between mobile app advertising spend and consumer attention.

AppLovin's AI-driven AXON platform delivers superior ad targeting and monetization, creating a sustainable competitive advantage in mobile advertising, especially gaming. The company’s transition to a ...

Advertising in mobile apps reached $336 billion globally in 2022, according to Data.ai’s latest annual report on the state of app revenue. That’s up 14% from the app analytics provider’s estimate of ...

Mobile advertising is experiencing its era of growth and possibility. In fact, the US mobile ad market will reach $169bn in 2022, accounting for 68% of total digital ad spend, according to eMarketer.

Brian Honigman is a marketing consultant, a professional speaker and freelance writer. This post originally appeared on Adknowledge. Whether your business is focused on mobile gaming or travel, it’s ...

AppLovin Corporation APP has established itself as a dominant force in the mobile advertising landscape, largely due to the transformative capabilities of its advanced AI engine, Axon 2. Since its ...

SAN MATEO, Calif.--(BUSINESS WIRE)--InMobi Advertising, a leading provider of marketing and monetization technologies that help businesses fuel growth, has been named a “Strong Performer” in The ...

Pixalate, the global market-leading ad fraud protection, privacy, and compliance analytics platform, released the inaugural Global Mobile App Ad Spend Benchmarks Report for open programmatic ...