“Most app analytics tools today require an SDK integration, requiring time and resources to get a high-level perspective of how your app or apps are performing,” said Nick McIntosh, General Manager ...

Google Analytics for mobile is essentially a monopoly, with almost 95 percent market share on Android. But the highest-rated apps use analytics packages like Mixpanel, Kochava, and Tune’s ...

US firm Flurry has announced some new tools for its mobile application analytics technology: User Flow Tracking and Dynamic Parameters. The first is equivalent to click-streams on the web, says Flurry ...

Appboy, the mobile marketing automation vendor, is launching several new products today to help marketers develop and deepen relationships with mobile customers. By doubling down on predictive ...

Albert Kolacek is the Product Analyst at AppAgent. And this is the first of three guest posts from AppAgent.co concerning mobile games analytics. You've worked hard on your new app or game, relying on ...