Facebook has released two new mobile app install ad capabilities to help improve install rates for advertisers. App developers can incorporate video creative right into the ad and also take advantage ...

To help developers with app install efforts, Facebook is introducing two ad formats - Desktop Video App Ads and Mobile App Ads with the Carousel Format.Desktop Video App AdsDesktop Video App Ads has ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Facebook today made its mobile app install ads infinitely more attractive ...

First introduced in October 2012, the changes will allow marketers and developers to reach the right people on the right devices. The update means developers will now be able to reach specific version ...

Advertisers can now serve autoplay video promotions within Facebook’s mobile apps as part of their app install ads, one of a string of buying, creative and targeting tools the social network hopes ...

With so many mobile apps in the marketplace, app discovery is more competitive than ever. The race to get apps in front of people has turned ad installs into a lucrative market. Combined with a huge ...

Google will now suggest those keywords to developers and advertisers, so they can purchase mobile app install ads that arise when someone uses those terms in YouTube or Search.

As the mobile app marketing landscape evolves at lightning speed, I’m reminded how important it is for marketers to constantly assess new ways to identify and reach their most loyal customers. Savvy ...

With brands and retailers ramping up their marketing strategies during the holidays and mobile traffic making a significant jump, two tactics leaping to the forefront are mobile acquisition and app ...

It turns out that mobile advertising is one big game. Well, of a sort. When it comes to the rush to advertise on mobile devices, it's not exactly car, beer and packaged goods brands leading the charge ...